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Flexiple: Connecting Talent and Companies
NH1 Design was tasked with the project to create a new branding system for "Flexiple". Flexiple helps fast-growing startups find exciting & top-quality talent. They operate at the forefront of technology-helping cutting-edge startups build the next-gen products in the most popular technologies. I was responsible for ideating different directions and thereby creating a route to present to the client with all collaterals
Project Type: Rebranding
With: NH1 Design
Mentors: Aarushi Kulkarni
Duration: 4 weeks
Role: I was responsible for the logo and the collaterals, The illustration style had been developed by Nitish Beniwal
App icon mock up for my route's logo
Paper Embossed Mock Up
Business Card
Journal
Office wall
Social media posts
Social media posts
Website Page
Website Page
Website Page
Website Page
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Website, slide to see more frames
Poster
Poster
Poster
Billboard
Behind the scenes
Process: We began with ideating key words and imagery associated with the brand and created a brainstorming chart as a team, post which we begun ideating individually. I created some thumbnail ideas and moved onto digitizing them for clarity.
Learning: During this stage I found myself being restricted to ideating letter based concepts for the logo and was advised by my seniors at NH1 to expand my process by diving into more concept based ideas, including symbols inspired by imagery.
Iterations
Iterations
Iterations
Iterations
1/8
Images from my Sketchbook
Iterations
Iterations
Iterations
Iterations
1/11
Digitized concepts for logo
Explorations: I experimented with Processing to create some concepts for the visual language of my route, acquainted myself with the software by following Tim Rodenbroeker's tutorials.
Learning: Trying out a completely different way to think when feeling stuck is a good idea. It is important to not let a software become the hero, the idea is the hero, always.
Exploration
Exploration
Exploration
Exploration
TARIKA JAIN PORTFOLIO 2023
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